In any business, every minor detail has its place and necessarily affects something. Therefore, a logo for the business is very necessary. He creates a special image for the company and promotes it on the market. In addition, thanks to the logo, the company has become recognizable and popular. When creating a logo for a business, it is necessary to combine elements related to the type of activity in it and characterize the company as reliable and modern.
What should be a logo for a business?
• Unique
The logo should be associated with potential consumers only with your company.
• Simplicity of design and execution
The logo should be easily perceived, so we avoid difficulties and ornateness in its execution.
• A successful combination of colors
Your consumers and future partners form precisely based on subconscious color associations. Color is not only an association, it is also a physiological effect.
• Connection with the company’s activities
The logo should give at least minimal information about what your company does.
1. Name
To come up with a name for a business, you will have to study the audience, look at competitors and take into account legal subtleties.
Good name:
– reflects the essence of the business: its product or service;
– I see.;
– distinguishes it from competitors;
– easy to write and read.
2. Color palette
When choosing a color scheme for a business, it is very important to understand for which target audience it is intended and what tasks it is obliged to perform. Given this information, you can give preference to the desired color. Colors can say a lot about your business. Therefore, before choosing a logo palette, it is worth studying the psychology of color. For example, blue and gray symbolize trust and security, so they are often used by financial companies. At the same time, brighter, bolder colors like purple and orange symbolize fun and creativity — that’s why they can often be seen at design studios and startups.
3. Font selection
The logo font helps to make the brand more recognizable and individual. The type of font depends on the scope of your business.
How to choose a font for the logo:
-for readability, use concise fonts and combine them in different sizes;
– it’s better not to use trending fonts, they will inevitably go out of fashion in a couple of years;
– order a custom font for your logo that will reflect the essence of your unique brand;
4. Icons
Why do I need icons for a business logo?
– save space on the logo;
– understandable in any language;
– easier to remember;
– they catch the eye and quickly transmit information about the company.
5. AI Logo Generator for business
There are many generators for creating a logo. The most affordable way is to make a logo using AI. One of the simplest and most affordable AI generators Turbologo is a service for creating logo designs for various industries including business. The designer will select hundreds of logo options with a unique design for you. There is no need to pay extra for this.
Conclusion
A good, memorable logo is an effective way to learn about your brand, as well as to arouse interest for subsequent interaction with it. It is necessary to ensure that potential customers begin their acquaintance with the business with a visual component. The logo should not just be a beautiful combination of fonts, colors, and icons, but also tell the company’s story.
